When we started Kin, we kept coming back to one simple belief: creator marketing works best when it is built on real relationships.
Creator programs are now everywhere. Teams manage more creators, more content, and more spend than ever before. Yet most of the industry still optimizes for volume: reach, EMV, post counts. What gets overlooked is the hardest thing to measure and the most important driver of long-term impact: the health and quality of creator relationships.
Kin centralizes creator data, content, communication, and performance insight into a single, connected platform. By applying AI across the creator lifecycle, we help teams:
From discovery to relationship management to performance analysis, Kin connects the dots so creator marketing becomes more effective, focused, and predictable as a growth channel.
As consumers increasingly trust creators over traditional advertising, creator-led growth has become one of the most powerful forces in modern marketing. We believe the strongest programs are rooted in trust, clarity, and long-term partnership, not just short-term metrics.
Kin exists to help brands scale creator relationships without losing what makes them human.
I am incredibly excited about the people behind Kin. We bring decades of creator marketing experience, powering programs for some of the most iconic brands in the world. If you believe the future of marketing is relationship-driven, we would love for you to follow along.
Stay tuned, more updates to come.
Founder and CEO